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Hello! My Name is Veronica Hoefnagels. I am a graphic designer and artist.
Here below you will find a selection of my work. Design projects from the time I studied at the art academy, commercial work and private because-I-feel-like-it work. At the base of everything is a great desire to discover, play and create.
I often combine both analogue and digital methods and tools. I pride myself for my keen eye for color and composition.
You can contact me for the following design projects:
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Surface pattern design: both digitally and handpainted.
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Corporate design: visual identities, logo, business cards, flyers, folders, posters, websites, etc.
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''THE AGRICULTURAL REVOLUTION IS ONE OF THE MOST CONTROVERSIAL EVENTS IN HISTORY. SOME PARTISANS PROCLAIM THAT IT SET HUMANKIND ON THE ROAD TO PROSPERITY AND PROGRESS. OTHERS INSIST THAT IT LED TO PERDITION. THIS WAS THE TURNING POINT, THEY SAY, WHERE SAPIENS CAST OFF IT'S INTIMATE SYMBIOSIS WITH NATURE AND SPRINTED TOWARDS GREED AND ALIENATION. ''
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Yuval Noah Harari
Sapiens; A Brief History
of Humankind, 2011.
Vital Signs
A board game designed to teach people about the influence of global warming.
The goal of the game is to outrun the rising sea level by adding layers of land, while making sure the surge doesn't swallow you. The first team to arrive at the highest level of land with the most lives, or the last surviving team, wins.
From Flesh to Grrrr...
A series of photographic collages exploring the relationship between humans and other animals.
Animals in Film
A series of risographic posters of some of the most popular and well known movies starring animals. Designed for a monthe filled with lectures and other events exploring the role of animals in film.
The School Project
A series of discussions and black and white posters around the topic of (art) education. Reflecting on grading systems, work pressure, digitalisation and student well-being.
Bobby Beds Luxurious Dog Beds
Identity design for an upscale dog bed brand. Including logo, label and business card design.
Podcast Logo Design
A podcast logo design for a podcast telling upclose and personal stories. The turning points in life, when everything changed.
The Missing Class
Design a class that you are currently missing or would like to add to your curricilum. After thinking about our own experiences and talking to our fellow students we decided to design a class around selfreflection and critical thinking. Important tools to enhance the creative processes and stimulate growth, authenticity and collaboration.
We created a diary, a reader with inspiring essays and articles from writers, philosophers, researchers, artists and designers. Apart from that we created the structure of the year including a list of guestspeakers.
Surface Pattern Design
A selection of surface pattern designs. Combining both analogue and digital design methods.
Abstract Artworks
Here below you will find a selection of my abstract mixed media artworks. Intuitive pieces that are all about the process and form. As a designer you are often thinking about concrete solutions, strong and smart concepts. In these artworks I focus on the formal qualities, the materials. It's my medetative process. An exploration of color and shape.
Photography
A small selection of photography; a reflection of my day to day life and interests.
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